Lotte Choom Choom

Lotte Chum Churum is known for its popular Korean soju, and we offer the peach variant. Chum Churum is a mild, light, and clear Korean spirit with a soft, slightly sweet taste, making it very drinkable. The peach variant adds a fruity, fresh tone.

What you'll find here:

• Peach Soju Chum Churum - Korean peach soju
• Mild and fruity soju in a bottle

Soju is typically enjoyed well-chilled in small glasses, either neat or as a base in cocktails. The peach variant pairs well with Korean barbecue (gogigui), spicy stews, and fermented side dishes like kimchi, where its fresh sweetness balances the spice. It can also be used in a light soju cocktail with soda and fresh fruit.

Serve the bottle ice-cold directly from the refrigerator or freezer. Remember, it is only sold to and consumed by adults - enjoy in moderation.

Taste the fruity Korean soju from Lotte Chum Churum at Thai-Butikken.